Generative Engine Optimisation Agency · United Kingdom

GET YOUR
BRAND
CITED BY AI

AI search is where discovery happens now. We optimise UK businesses for ChatGPT, Perplexity and Google AI Overviews — so when customers ask AI for a recommendation, your brand is the answer.

527%
Growth in AI-referred search sessions over the past 12 months — traditional search is rapidly declining as the primary discovery channel.
6wk
First measurable AI citations — the average time before UK businesses start appearing in ChatGPT and Perplexity recommendations after GEO begins.
<5%
of UK businesses are currently optimised for AI search — meaning early movers capture the majority of AI-driven recommendations in their sector.
01What is GEO
The shift

Search changed.
Most brands
haven't noticed.

Generative Engine Optimisation (GEO) is the discipline of making your brand visible in AI-generated answers — not just in ranked links.

When someone asks ChatGPT "best accountant in Leeds" or Perplexity "top solicitor near me" — the AI generates a direct answer. No list of links. No scrolling. Just a recommendation. GEO determines whether that recommendation is your brand or your competitor's.

Traditional SEO optimises for Google's ten blue links. GEO optimises for the AI responses that increasingly replace those links. Both matter. But fewer than 5% of UK businesses have started with GEO. The first-mover window is still open — but it is closing.

Read the full GEO guide →
02Services

What we do

01
GEO Audit
Full AI visibility scan across ChatGPT, Perplexity, Gemini and Google AI Overviews. Citation map, competitor benchmark and gap analysis.
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02
AI Search Optimisation
Structural content changes, FAQ schema, author signals and entity optimisation that make AI models cite your brand consistently.
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03
LLM Optimisation
Technical optimisation of your content architecture for large language model ingestion — the foundation of long-term AI citation authority.
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04
GEO Consulting
Strategic GEO consulting for in-house teams and agencies. Training, audits and ongoing advisory to build AI visibility capability internally.
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03Industries
Who we work with

GEO for every
UK business
that needs to
be found

Any business that relies on being discovered by new customers needs GEO. AI search does not distinguish by sector — but your customers already use it to find you.

All 281 industries →
Dentists→ Accountants→ Law Firms→ Estate Agents→ Private Clinics→ Ecommerce Retailers→ SaaS Companies→ Restaurants→ Pharmacies→ Opticians→ Physiotherapists→ Chiropractors→ + 269 more industries→
04Process

From invisible
to cited.

How we work
01 — WK 1–2
GEO Audit
Full AI visibility scan across ChatGPT, Perplexity, Gemini and Google AI Overviews. Citation map and competitor benchmark.
02 — WK 2–4
Competitor Analysis
Deep analysis of competitor AI visibility. Identify citation gaps, content weaknesses and first-mover opportunities in your sector.
03 — WK 3–6
Content & Schema
Restructure content, deploy FAQ schema, establish author signals. First AI citations typically appear in this phase.
04 — WK 6–8
Entity & LLM Optimisation
Technical optimisation of content architecture for large language model ingestion. Establish entity relationships and topical authority.
05 — WK 6–10
Authority Building
Brand mentions, editorial citations and UGC seeding on high-authority platforms. Long-term AI training data footprint.
06 — MO 3+
Monitor, Report & Scale
Monthly AI share of voice reporting. Continuous optimisation as LLM models update and new AI platforms emerge.
05FAQ

FAQ

Generative Engine Optimisation
What is Generative Engine Optimisation?
Generative Engine Optimisation (GEO) is the practice of optimising your brand and content to appear in AI-generated answers — in tools like ChatGPT, Perplexity, Gemini and Google AI Overviews. Unlike traditional SEO which targets ranked links, GEO targets the AI responses that increasingly replace those links.
How is GEO different from SEO?
SEO optimises for Google's ten blue links. GEO optimises for AI-generated answers where no link is clicked and the AI's recommendation becomes the definitive response. Both are necessary — they serve fundamentally different discovery channels.
Which businesses need GEO?
Any UK business that relies on being found online — law firms, accountants, dentists, estate agents, e-commerce brands, SaaS companies and more. If your customers use AI tools to find services, GEO determines whether they find you or your competitor.
How long before we see results from GEO?
First measurable AI citations typically appear within 6 weeks of implementation. Full citation authority across ChatGPT, Perplexity and Google AI Overviews builds over 3 to 6 months.

Find out if
AI recommends
you.

See exactly how AI sees your business — no commitment.